International Hotel Brand Penetration in APAC

Introduction

The hotel supply in Asia Pacific grew rapidly over the past decade and operators keep looking for opportunities by fine-tuning their entry strategies, while owners evaluate affiliating their property/-ies with a brand or not. This article analyses the current hotel supply and the penetration rate of internationally branded hotels in Asia Pacific based on HOG data and investigates the situation of hotel supply in top cities in the region. It aims to provide an understanding of the characteristics of the hotel market, and insights for future hotel projects in the region, including new hotel opening, rebranding, or conversion. Meanwhile, it also gives an overview of the strong domestic hotel groups in the region for a comprehensive analysis of the hotel supply. The article also looks into the relationship between hotel supply, population, and inbound travellers in Asia Pacific for a better understanding of the dynamic of the hotel market.

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Topics covered in the article:

• Overview of hotel supply by country/ region and top cities in Asia Pacific
• Penetration rate of branded hotel properties by country/ region and top cities in Asia Pacific
• Overview of pipeline supply of branded hotel properties in Asia Pacific
• Relationship between hotel supply, population, and inbound travellers in by country/ region and top cities in Asia Pacific

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