Monday, April 4, 2022

Hotel Operator Guide 2022 - 9th Edition

The Annual Asia Pacific Hotel Operator Guide (HOG) Ninth Edition

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This guide is the most established publication in the industry in Asia Pacific to guide investors and owners in understanding the scale, presence, and capabilities of hotel operators in the region. The HOG highlights geographic distribution and brand presences of existing properties and pipeline supply, as well as management structure by operators. The publication aims to serve owners and investors a unique reference about the growth and scale of international and regional operators of esteemed reputation and footprint in Asia Pacific.

While the impact of the COVID-19 pandemic drags on the reopening of hotels in Asia Pacific, hotel owners and investors gradually return with an eye on the hotel market in the region, while both existing properties and pipeline supply recorded positive year-on-year changes. Owners and investors continue to look for hotel brands that would capture greater market share and optimize cash flow. As a result, to reach an optimal return, it is crucial to partner with a suitable hotel operator. Invariably, the landscape of hotel brands exhibits a higher degree of fragmentation compared to hotel operators given that the latter continue introducing new brands. Despite similar brand positionings, the products, target audience, and market presences may vary from operators, calling for intimate knowledge of the respective characteristics. With HOG, hotel owners and investors are able to navigate the hotel market with better understanding of different hotel operators and brands with their regional presences, positioning and management structure. Additionally, HOG presents an overview of the hotel market which helps investors evaluate the potential of specific markets.

This Ninth Edition features 53 operators capturing over 1.5 million existing and close to a million pipeline rooms spreading over 12,000 properties in total. Our analysis covers 34 countries and regions in Asia Pacific and 1,255 markets with existing hotels as well as 1,028 markets with proposed hotels. Additionally, we also have a dedicated section for branded residences this year – including approximately 25,000 units and over 40 brands.

We would like to thank all the operators who have participated and supported our publication, and we’re looking forward to seeing more operators participating next year – most important of all, we’re looking forward to the 10th anniversary edition of HOG.

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AP reserves all rights to include operators in the publication. This article gives an excerpt of our findings as below. Full Hotel Operator Guides are available for purchase for US$88, please contact aliu@ap-ha.com for the details.

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